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April 25 2024
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Nashville has landed among the top 10 best metros for Generation Z in the country, according to a report by CommercialCafe.
Generation Z (AKA — Gen Z): A collective term for those born between 1997-2012. This generation now falls within the 15-24 year age range, meaning that the majority are college-age + entering the workforce as young professionals.
Nearly 13% of Nashville’s total population is made up of Gen Zers — but why exactly are the country’s newest brains + talents flocking to Music City?
Here are some of Nashville’s contributing factors that are predicted to attract the group's wants + needs:
- 20+ colleges and universities
- $35,243 per capita income (2019)
- 4.1% unemployment rate (April 2021)
- No. 8 in internet speed at 158.9 mbps
What does this mean + why is it important?
Gen Zers have an estimated purchasing power of $140+ billion, which makes the generation attractive to local cities + biz. Not only are they our up-and-coming leaders, they are contributing to our economy through business, the housing market + more.
If there's a Gen Zer in your life that is thinking about making the big move to Music City, consider this their sign. Send along this newsletter with the buttons below to help convince them to make the leap.
TryThis
- SMASHVILLE Summer Spectacular | Thurs., July 22-Sun., July 25 | Times vary | Bridgestone Arena | Free | This weekend of free events celebrating the Predators will kick off with a ribbon cutting of the Lee Company Dek Hockey Rink at the Bellevue YMCA.
Family
- Colorful Hat Circus & Variety | Wed., July 21-Sat., July 24 | Times vary | Jamison Theatre, The Factory at Franklin | $25+ | Watch high-flying acrobatics, juggling, and comedy at this traveling circus. 🎪
Show
- Dailey & Vincent | Thurs., July 22 | 7:30 p.m. | Ryman Auditorium | $30+ | The Springer Mountain Farms Bluegrass Nights at the Ryman series is an annual tradition 🪕
- Leftover Salmon | Thurs., July 22 | 6th & Peabody, 423 6th Ave. S. | 6-9 p.m. | $45+ | The jamgrass band (bluegrass + jam band) will be joined by the Davisson Brothers Band and Southern Rounds at the venue’s outdoor beer garden stage.
PlanAhead
- Carnegie Writers' Group Workshop | Sat., July 24 | 3-5 p.m. | Nashville Public Library Green Hills, 3701 Benham Ave. | Free | Meet other writers and hear from guest speakers at this bi-monthly workshop. ✒️
- Rubiks Groove ‘80s and ‘90s Dance Party | Sun., July 25 | 6-8 p.m. | Crockett Park, 1500 Volunteer Pkwy., Brentwood | Free | Bring your own chair and blankets + prepare for a night of '80s and '90s hits.
- City-wide baby shower | Tues., July 27 | 1-4 p.m. | Centennial Park Event Shelter | Free | Donate bottles, car seats + other baby items for new and expecting mothers. 🍼
Click the button below to see more local calendar events.
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Weather
- 92º | Partly sunny | 7% chance of rain
Biz
- A new Chewy fulfillment center will be opening in Mt. Juliet in 2022. The facility will bring 1,200 new jobs to the area, offering pet products, supplies + prescriptions. 🐕 (WTVF)
Development
- Affordable housing development Hillside Flats will be opening soon in the Edgehill neighborhood. The development will feature 290 new units, with some offering project-based vouchers. 🏘️ (WZTV)
ComingSoon
- Chef Jamie Lynch will be opening Church and Union later this summer on 4th Ave., between Church and Union Streets. The new restaurant will be serving contemporary American cuisine, including Chef Jamie’s signature burrata. (Nashville Lifestyles)
- A new Trader Joe’s will be coming to Williamson County later this summer at 545 Cool Springs Blvd. (Thoroughbred Village shopping complex). The grocery store has two other locations in Nashville — Green Hills (3909 Hillsboro Pk.) + West Nashville (90 White Bridge Pk.). (WZTV)
Announced
- AmericanaFest will be returning Sept. 22-25 to various clubs, theaters, and concert halls across Nashville. The initial lineup has more than 160 artists including Kiefer Sutherland, Rodney Crowell + Allison Russell. Tickets are now available. 🪕 (The Tennessean)
Ranked
- No. 1. Nashville was listed as the best city for first-time homebuyers by financial company SmartAsset. The list ranked 163 of the largest US cities over home market favorability, affordability, livability + employment. 🏙️ (Nashville Business Journal)
Coronavirus
- Amazon will stop providing on-site COVID-19 testing for its warehouse employees by July 30. The corporation is eliminating testing due to progress in employee vaccination rates and “improvements in public health conditions across the country.” (Nashville Business Journal)
Nashvillian
- Student Ian Hooper will receive the Powerhouse award from advocacy group You Have the Power for his service with Urban Bicycle Food Ministry. The award will honor his dedication to handing out burritos and water to those experiencing homelessness around Nashville. 🌯 (The Tennessean)
Edu
- MTSU students and faculty completed concrete work used for the Big Machine Music City Grand Prix set for Aug. 6-8. Students in the Concrete Industry Management program helped develop a unique concrete mixture while also designing the pit road portion of the track. (WTVF)
DYK
- The Perseid meteor shower is currently underway and will last through Aug. 24. The meteor shower will peak between Aug. 11-13, providing 50-100 meteors an hour. The shower will be visible around 10 p.m. every night, but the best time to watch is between 2 a.m. + sunrise. ☄️ (WKRN)
The iconic Analog music venue at the Hutton Hotel will be hosting live music again for the first time since March 18, 2020, when it temporarily shut down due to the COVID-19 pandemic. To kick off this new era of live music, Christian Lopez performed his first of many shows to come.
The intimate 300-person venue already has a calendar full of shows, with the next one being on July 30 featuring Breaking Sound Nashville + guests. With a genteel interior, state-of-the-art sound system + hand-crafted cocktail menu, Nashville is glad to see them back in full swing.
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