Hello Wednesday.
April 24 2024
Want to know if you're a trendsetter, savvy suburbanite, or a comfortable empty nester?
You can discover what your neighborhood trends say about you with Esri’s interactive Tapestry map. The tech company analyzes zip code data to define the characteristics of individuals in neighborhoods using a process called segmentation.
A screenshot of Esri's Tapestry Segmentation interactive database.
How it works
This tool sorts areas into 67 unique categories, or segments, based on demographics and socioeconomic characteristics such as age, income + population — AKA, it tells us generally who we are and what we have in common with our neighbors.
Users can input zip codes or click around the map to explore segments that best describe a particular area. In most cases, the results show the top 3 segments that define a neighborhood.
For example, you'll discover groups like urban chic (professionals living “sophisticated, exclusive lifestyles”) and the young and restless (young, educated workers employed in professional or technical occupations).
Nashville’s tapestry
- The city’s downtown core and Midtown areas are largely defined as metro renters (educated, highly mobile 30-somethings who enjoy wine bars, yoga + organic foods).
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Areas directly south, east, and north of downtown are called emerald city, which can be defined as a mix of renters and home-owners who enjoy foodie culture, music, and arts.
- Bellevue’s 37221 ZIP code's tapestry indicates that 18% of residents are classified as young and restless, 17% are in their retirement years, and 15% are labeled savvy suburbanites.
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In the zip codes that make up Green Hills, Forest Hills, and Oak Hill, between 28%-48% of residents are considered top tier and earn more than 3 times the US median household income.
Outside of the segmentation tool, you can do a deeper dive into trending habits based on zip code, right down to shopping preferences + credit card debt.
Ready to explore your own Nashville neighborhood? Check out the map and let us know below if the tool has your personality and lifestyle pegged.
Use the buttons below to share this story with your friends, your neighbors, and anyone else who loves learning about our city.
Do you think Esri's Tapestry map accurately reflects your lifestyle?
Let us know by voting in the poll.
- This is spot on
- I see some similarities
- You can’t label me — I’m an enigma
Show
- Back to Amy | Fri., July 23 | 6:30 p.m. | Virtual | $30 | Celebrate Amy Whinehouse + watch tribute performances on the 10th anniversary of the singer's death.
- Red Not Chili Peppers | Fri., July 23 | 8 p.m. | Mercy Lounge, 1 Cannery Row | $12+ | A Red Hot Chili Peppers tribute band 🌶️
- Big Band on the Cumberland | Fri., July 23 | 7-9:30 p.m. | Cumberland Park, 592 S. 1st St. Free | Enjoy an outdoor concert featuring the Moonlighters.
WaterCooler
- NHL Draft Party | Fri., July 23 | 6-10 p.m. | Bridgestone Arena | Cost of purchase | Enjoy food trucks + other activities outside the arena.
Saturday
- Nashville SC vs. FC Cincinnati | Sat., July 24 | 7:30 p.m. | Nissan Stadium | $22+ | Watch the team take on FC Cincinnati at home.
- Dave Barnes | Sat., July 24 | 8 p.m. | Ryman Auditorium | $30+ | Dave's "God Gave Me You" was later covered by Blake Shelton. 🎶
- Goo Goo Cluster Pop-up | Sat., July 24 | Time TBA | Fairlane Hotel, 401 Union St. | Cost of purchase | Stop by for sweet treats while the candy company's shop is under construction.
- Carnegie Writers' Group Workshop | Sat., July 24 | 3-5 p.m. | Nashville Public Library Green Hills, 3701 Benham Ave. | Free | Meet other writers and hear from guest speakers at this bi-monthly workshop. ✒️
Sunday
Click the button below to see more local calendar events.
Weather
- 94º | Sunny | 10% chance of rain
Show
- The Rolling Stones will return to Nashville for a concert at Nissan Stadium on Sat., Oct. 9. The group was previously scheduled to play in Nashville last year for their “No Filter” tour before being rescheduled due to the COVID-19 pandemic. 🎸 (The Tennessean)
Biz
- Amazon has hired over 2,000 new employees for its downtown Nashville office hub, averaging at least 63 hires per month since beginning expansion in late 2018. The company has recently moved some of those employees into its Operations Center for Excellence at Nashville Yards. 🏙️ (Nashville Business Journal)
NowOpen
- North Italia — an Italian restaurant chain serving pizzas, pastas + cocktails — has opened its second Tennessee location in Franklin’s McEwen Northside development (4041 Aspen Grove Dr., Ste. 100). The 7,250 sqft space is open for lunch, dinner, weekend brunch + happy hour. 🍝
Civic
- Last week, we shared news about the city’s plans to redevelop 338 acres near the East Bank between the Cumberland River and I-24. If you’d like to share your thoughts on the project, the online feedback survey is open until 1:30 p.m. today (Fri., July 23). 💻
Number
- Over 5,000 festival-goers from 34+ states and 3 countries are expected to attend Lifest, a Christian music festival coming to Bon Aqua, TN (~45 min. away from Nashville). The 3-day festival set for July 29-31 features headliners Newsboys, Skillet, Michael W. Smith, Matthew West, and more. 🎶
Edu
- Vanderbilt University is launching the James Lawson Institute for the Research and Study of NonViolent Movements later this fall. Named after Nashville civil rights veteran Rev. James Lawson, the new institute will host seminars, public workshops, and training opportunities. (Nashville Post)
WaterCooler
- The Nashville Predators released their schedule for the 2021-2022 season. The 82-game regular season begins at home on Oct. 14 against the Seattle Kraken. (NHL)
Apply
- Graduate Nashville is launching its Sweet Dreams Society — a new incubator series designed for artists and musicians. During the 3-month series, members will have access to resources and mentorships needed to foster growth and innovation in their chosen creative fields. Learn more + apply by Aug. 15.
PlanAhead
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Cheekwood will debut its inaugural African American Cultural Family Celebration on Aug. 14-15. In addition to musical performances, visitors will learn about the late Nashville artist William Edmondson — the first Black artist to have a solo exhibition at the Museum of Modern Art — with special lectures and tours.
Deal
- Ready to start traveling again, and this time, actually understand the language? Babbel — the no. 1 selling language learning app in the world — is now offering our readers up to 55% off subscriptions to learn a new language in just 3 weeks. 🌏 Ⓟ
We’re giving away 8 Club Level Suite tickets to the Tues., Aug. 3 Nashville Sounds game, complete with Sounds swag ($1,000 value). 🎉
Winners will have access to a climate-controlled indoor lounge with a flat-screen TV, a dedicated hospitality host, use of The Brauer Lounge (club level bar and social area), and outdoor balcony seating overlooking First Horizon Park for a pitch-perfect view of the game, which starts at 7:05 p.m.
Enter on Instagram — the winner will be drawn on Fri., July 30. ⚾ Ⓟ
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